Master of Business Administration (MBA) in Marketing, Communication and Digital
Course Details
Awarding University
IPAC School of Management, Annecy, France
Duration
1 Year
Entry Requirements
Direct Entry:A Bachelor’s Degree or Postgraduate Diploma or equivalent in any field from a recognized university.
Alternate Entry:
Students with specialized qualifications and work experience will need to forward their documents to AIC.
Program Objectives
The MBA in Marketing, Communication and Digital is designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.The objective of the MBA in Marketing, Communication and Digital is to develop the knowledge, analytical ability, digital marketing and communication perspectives and skills needed to compete in a world increasingly characterized by diversity in the workforce, rapid technological change, and a fiercely competitive global marketplace.
Program Overview
This 1-year MBA program is offered by IPAC School of Management, France.The MBA degree is awarded by IPAC France. The MBA is delivered by AIC Sri Lanka faculty and will provide student support and administrative assistance.The Master of Business Administration program is recognized by the University Grants Commission (UGC) in Sri Lanka. The theoretical knowledge is provided by a highly qualified and industry experienced team of lecturers. By the time students graduate from the program they will be far ahead of their peers in terms of knowledge and employability.
Subjects List
- Unit 1: Definition and Management of the Strategic Orientations of a Business Unit Focused on Customer Relations
- Unit 2: Managing the Commercial and Promotional Development of a Business Unit
- Unit 3: Managing the Economic and Financial Performance of a Business Unit
- Unit 4: Digital - A Manager's Performance Tool I
- Unit 5: Cross-Functional Management
- Unit 6: Developing a Complex, Multi-Model Business Proposition
- Unit 7: Project Management and Internal and External Resources
- Unit 8: Digital - A Manager's Performance Tool II
Recognitions
- University Grants Commission (UGC), Sri Lanka
- World Higher Education Database (WHED)
- International Handbook of Universities
Top Reasons to choose France MBA at AIC Campus
- European Union MBA program in Sri Lanka
- The MBA degree is awarded by IPAC France. The MBA is delivered by AIC Sri Lanka faculty and will provide student support and administrative assistance.
- Real life practical oriented program
- Most affordable course fee with flexible payment plans, access to education loans and interest free payments offered by AIC
- UGC Recognized degree program
- Faculty of industry Experts
- Build a powerful business network
Partnership between IPAC Businesses School and AIC Campus
