Master of Business Administration (MBA) Specialized in Marketing, Communication, and Digital
POSTGRADUATE
Gain the hybrid business and accounting knowledge you need to succeed in a rapidly changing world.
The MBA in Marketing, Communication, and Digital aims to cultivate future marketing leaders by equipping students with the knowledge and analytical skills necessary to analyze digital data. The program prepares them to thrive in diverse workforces, adapt to technological changes, and compete in a global marketplace.
More Information
Overview
- Awarding University: IPAC School of Management, France
- Duration: 12 Months for the MBA program in Sri Lanka
- Entry Requirements:
- Direct Entry: A Bachelor’s Degree or Postgraduate Diploma, or an equivalent qualification from a recognized university.
- Alternate Entry: Full professional qualifications from CIM, CIMA, ACCA, SLIM, ABE, IBSL, ICASL, BCS, PQHRM, or BIT, or 3 years of Senior Executive or Managerial experience
Course Outline
Subjects
- Defining and Managing Strategic Orientations for Customer-Focused Business Units
- Managing Commercial and Promotional Development for Business Units
- Managing Economic and Financial Performance of Business Units
- Digital Tools for Managerial Performance I
- Cross-Functional Management
- Developing Complex, Multi-Model Business Propositions
- Project Management and Resource Allocation
- Digital Tools for Managerial Performance II
Entry Requirements
- Direct Entry: A Bachelor’s Degree or Postgraduate Diploma, or an equivalent qualification from a recognized university.
- Alternate Entry: Full professional qualifications from CIM, CIMA, ACCA, SLIM, ABE, IBSL, ICASL, BCS, PQHRM, or BIT, or 3 years of Senior Executive or Managerial experience
Schedule
- Classes: Weekends
- Duration: 12 Months for the MBA program in Sri Lanka
Fees and Plans
Flexible Payment Plans Available
Career Prospects
Graduates of the MBA in Marketing, Communication, and Digital program can pursue various leadership roles such as:
- Marketing Manager
- Digital Marketing Specialist
- Communication Manager
- Project Manager
- Business Development Manager
- Brand Strategist
- Digital Transformation Leader
- Strategic Marketing Consultant
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Inspiring Minds, Cultivating Ideas
Your Journey Through Higher Learning
Elevate Your Career with an MBA in Marketing, Communication, and Digital!
Enroll now in the MBA (Specialized in Marketing, Communication, and Digital) program and take your place among the leaders of the digital age.
